In this paper, we propose an effective technique to transplant a source speaker’s emotional expression to a new target speaker’s voice within an end-to-end text-to-speech (TTS) framework. We modify an expressive TTS model pre-trained using a source speaker’s emotional speech database to reflect the voice characteristics of a target speaker for which only a neutral speech database is available. We set two adaptation criteria to achieve this. One criterion is to minimize the reconstruction loss between the target speaker’s recorded and synthesized speech, such that the synthesized speech has the target speaker’s voice characteristics. The other criterion is to minimize the emotion loss between the emotion embedding vectors extracted from the reference expressive speech and the target speaker’s synthesized expressive speech, which is essential to preserve expressiveness. Since the two criteria are applied alternately in the adaptation process, we are able to avoid the kind of bias issues frequently encountered in similar tasks. The proposed adaptation technique demonstrates more effective performance compared to conventional approaches in both quantitative and qualitative evaluations.